Marketing Director / Head of Marketing Department
Переезд: Не готов к переезду
“ATF bank”, JSC
Head of Advertising Division
декабрь 2013 – по настоящее время
(6 лет 1 месяц)
Participation in the development of advertising concepts and design of advertising materials.
Maintain control of a single corporate identity in the Bank's branches.
Coordination and oversight of the production of promotional materials.
Management of the advertising division.
Head of Advertising Department
июль 2010 – декабрь 2013
(3 года 6 месяцев)
Working out marketing strategy of the Bank, development of advertising and PR policy.
Planning and monitoring of the marketing budget.
Organization and monitoring of advertising and PR activity efficiency (management of marketing, advertising and PR-campaigns).
Analysis of the market research results, elaboration of proposals for the necessary marketing activities.
Coordination and monitoring of the process for the development and production of promotional materials.
Preparation of proposals on modification of existing products and working out new products.
Monitoring and analysis of competitor's activity, preparation of recommendations to the relevant departments of the Bank.
Management of the PR and advertising department.
SPF “BTA Kazakhstan”, JSC
Head of Marketing and Advertising Department
март 2009 – июнь 2010
(1 год 4 месяца)
Working out marketing plan.
Organization of marketing performance and public relations activities.
Development and monitoring of efficiency of projects focused on customer retention and acquisition.
Development of new products and special offers for existing and potential customers, as well as expanding the partner network.
Organization and coordination activity of the department: producing corporate publication, writing PR articles, maintaining the corporate website, development and production of promotional materials.
Monitoring and analysis of current state of pension system and activity of pension funds – competitors.
«MCO «Renaissance Credit Kazakhstan», LLP
Head of GP Sales Department
сентябрь 2008 – март 2009
Organization and management of GP sales process.
Working out and implementation of credit products.
Development and optimization of consumer loans sales through partners networks and agent sales business processes.
Search for partners, negotiating and concluding contracts.
Organization of cross selling of full range of credit products to customers.
Develop business processes for consumer loans sales through partner’s networks and agent sales.
Work out GP product configurations.
Reach agreements with “KazPost”, NPF “BTA Kazakhstan", insurance company "NSC" and "Sberbank of Russia" to use their network for MCO products sales.
Develop "Direct sales" and "The retail gold market" projects (ready for service: business processes for direct sales and sales of gold bullion, commercial proposals (business plans), calculations of P&L of these projects).
TuranAlem Bank, JSC
Brand Manager/Chief Specialist
ноябрь 2006 – сентябрь 2008
(1 год 10 месяцев)
Working out and realization of promotion programmes of credit products for individuals.
Analysis of the current state of the retail credit products market and activities of competitor banks.
Monitoring of efficiency of advertising campaignes.
Preparation of proposals on modification of existing products and working out of new products for individuals, improvement of customer services.
Working out and implementation of joint advertising campaignes with car saloons and construction firms v bank-s partners.
Coordination of brand managers work in branches of the bank.
UN office in Kazakhstan. UNDP
апрель 2004 – ноябрь 2006
(2 года 7 месяцев)
Advice and provide support to Programme Units/Project Managers to comply project activities with UNDP rules and regulations.
Organization of administrative, logistical and financial management support.
Eurasian Market Institute. Almaty
Kazakh National University. Almaty
Creative, purposeful, ambitious, sociable, oral and written communications capabilities, outstanding analytical and interpersonal skills, high motivation and goal-oriented management.
MS Office (Word, Excel, PowerPoint), Internet Explorer, Netscape Messenger, Outlook Express, Lotus Notes.