Brand Manager

Должностные обязанности:

• Co-lead with Marketing Manager long-term (24+ months) strategy and pipeline development.
• Establish and control brand standards in the areas of product, packaging, price, communication and recommend actions while needed.
• Develop and gain approval for annual brand plans in line with the Brand Strategy.
• Manage expenditure budget to deliver on the brand objectives.
• Manage all aspects of brand communication including:

- Media strategy development and execution
- Briefing and managing Advertising Agencies to ensure effective communication campaigns are developed, produced and implemented
- Ensure most effective and efficient media mix
- Provide effective consumer promotional strategies relevant to the market and in line with operating plan
- Controlling and implementing brand communication budget, including media plans and other activities directly related to brand and advertising production

• Innovation pipeline: Lead initiative development and mid-term (18+months) pipe-line development.
• Initiate Mkg Research projects in order to identify understand and monitor consumer insights and needs.
• Create networking with other markets in order to share the ideas and implement global activities where applicable.
• Develop commercialization plan in cross-functional Team within Central Asia organization.
• Run brand/activities evaluation analysis on the on-going basis and recommend corrective actions if needed.

Perform other responsibilities as assigned if they are not in contradiction with this profile.

Образование: High education Желаемый опыт (сфера деятельности, должность, сколько лет):
2-4 years’ experience in marketing/Brand Management in the FMCG company Знание языков: English - fluent